Spike Jonze just directed the most insane perfume commercial ever

Posted on Posted in Hair & Beauty

Spike Jonze´s latest commercial, for the Japanese perfume company Kenzo, features hypnotic choreography as a young socialite (Margaret Qualley, The Leftovers) escapes the stale atmosphere of a gala to go berserk in the hallways of the empty building. Ryan Heffington—whose work includes Sia’s “Chandelier”—has created erratic and rapturous choreography, a kind of full-body catharsis from which you can’t avert your eyes, to the tune of “Mutant Brain” by Sam Spiegel and Ape Drums.

This is a must-watch commercial