The biggest revolution in the hair industry set to launch in October

Posted on Posted in Hair & Beauty

Olaplex is a hair repair treatment that’s getting a lot of buzz in the hair community, especially with people who have damaged hair from excessive bleach. The system has allowed colourists to do work that they’d only ever dreamed of. Olaplex products works in three stages.

Olaplex Number 1: Bond Multiplier is used – this can be put on the hair as a stand-alone treatment, or if you’re getting your color done, it is mixed in with the bleach and put straight onto your hair in foils.

Olaplex Number 2, Bond Perfector is then put on the hair once the bleach is rinsed out. This is left on for a good 20 minutes to really get the most out of its chemical mending.

Olaplex Number 3, Hair Perfector is where you take things into your own hands. The third step is a take home treatment. Apply to damp hair, comb through, and leave on for a minimum of 10 minutes at home before washing as normal. If you want to maximise the effect, leave it on overnight.

A picture tells more than a thousand words. Here´s a platinum blonde I made with the help of Olaplex
A picture tells more than a thousand words. Here´s a platinum blonde I made with the help of Olaplex

What makes Olaplex so unique?

Most other products contain silicone or oils that coat the hair.  Olaplex uses a single active ingredient, a carbon chain Bis-Aminopropyl Diglycol Dimaleate, which repairs broken disulfide bonds.

Broken disulfide bonds result from damage to hair due to chemical services like coloring and keratin treatments, but also every day wear-and-tear like heat styling, sun exposure and brushing.

Something revolutionary coming up

Olaplex has now set its sights on revolutionizing chemical straightening and perming with a brand new chemistry they are calling Bond Shaper. The new service reshapes the bonds of hair without heat, silicone, preservatives, odors or toxic chemicals.

All it involves is combing the aqueous solution through clarified hair for 10 to 30 minutes depending on desired straightness.  No heat or flat ironing necessary.  It is rinsed out and the hair is supposedly left much straighter and healthier than before. 

Craving the ever-popular beach wave but sick of the curling iron? Bond Shaper applied to perm rods can give that desired texture but with modern body and movement. According to Olaplex, their test models have experienced zero percent reversion and repeated use only improves results. 

The Olaplex Bond Shaper is set to launch on October 15th.

Feature image courtesy of Olaplex